How Wiggly is Your Piggly?

Piggly Wiggly is much like any other supermarket chain, but for the fact that it has a funny name and emblem (a jolly pig with a hungry-yet-ecstatic expreession on its face). Anyway, it's a Southern institution, and I was there earlier this evening. Based on my observations there, dear readers, I have a little quiz for y'all.

What do the following words have in common?

ALL, BOLD, CHEER, DREFT, FAB, GAIN, TIDE, TREND, WISK, YES

Give up?

These words are all brand names. Terse, monosyllabic brand names--for laundry detergents. This phenomenon is fascinating to me because it only seems to occur in laundry detergents. Why do companies feel it's so important to pull in new buyers with these names? Are we so scatterbrained that the only way to catch our attention is with these brief, often-non-sensical names? I have no concrete theories as of now, but if you have thoughts on this strange occurrence, kindly leave a comment.

"I Get A Kick Out Of You," written by Cole Porter

"My story is much too sad to be told,
But practically evrything leaves me totally cold.
The only exception I know is the case
Where Im out on a quiet spree
Fighting vainly the old ennui
And I suddenly turn and see
Your fabulous face.

I get no kick from champagne.
Mere alcohol doesnt thrill me at all,
So tell me why should it be true
That I get a kick out of you?

Some get a kick from cocaine.
Im sure that if I took even one sniff
That would bore me terrificly too,
Yet I get a kick out of you.

I get a kick evrytime I see
Youre standing there before me.
I get a kick though its clear to me
You obviously dont adore me.

I get no kick in a plane.
Flying too high with some gal in the sky
Is my idea of nothing to do,
Yet I get a kick out of you."