And Now, A Brief Public Service Announcement

The sinister nature of fast food advertising never ceases to amaze me.

Most will agree that the McDonald's Dollar Menu (and its ilk) is one of Man's greatest innovations. Most would not consider it a stretch at all to declare the Double Cheeseburger one of the yummiest possible uses of a dollar.

Most Dollar Menu veterans will note the recent introduction of a new Dollar Menu item: the McDouble. Just a renaming of the Double Cheeseburger. Or is it?

I learned the dastardly truth last night, when I was hit head-on by a snack attack. I had quite the DC hankering. When I glanced at the Dollar Menu at the nearest site of the Golden Arches, I noticed that a Double Cheeseburger was now an infuriating $1.19! Confused and a little troubled, I inquired as to the difference between the McDouble and the Double Cheeseburger. My braces-toothed order-taker informed me in a splendidly lazy drawl that "the Double Cheeseburger has two pieces of cheese and the McDouble has one piece."

This move by McD's is really pretty stingy, in my opinion. As one of the few stocks that has felt relatively little to no heat from the recent economic downturn, the decision to quibble by 19 cents over a single piece of ultra-processed cheese-type matter is quite silly. But that's the way it goes, I guess.

Anyway, I just thought I would warn those of you who have not yet been duped by The Man (none other than that bastard Ronald McDonald, in this case) that he is fixing to fleece you out of 19 cents per DC if you're not careful.


You'd better run, Ronnie. We're on to your little game.

Corporate pigs.